It is no longer 1999, where virtual reality was seen as something futuristic in the film ‘The Matrix’ which was premiered that year. Now virtual reality is a tool which, although not common to all sectors, has been accommodated in processes where it is tremendously effective and useful. This is the case of virtual reality in real estate, a sector in which this technology and its tools mean that, in what used to take an average of 17 visits to sell a property, now only takes 6.
This is due to the fact that the presentation of the properties by means of virtual reality allows us to improve how we see the properties through their files: we no longer depend on images which, depending on the angle and on the incidence of light, make a room look different to reality: real estate virtual reality shows a faithful reproduction of itself, without traps or ticks and, without distorting or manipulating the images (something that would break with the very nature of the tool and its usefulness). How can we enhance what is displayed on the tour?
5 ways of enhancing images in real estate virtual reality
1. Let the light invade everything
As with photographs, the virtual tours are able to capture with greater intensity how the light affects each room. Therefore, when collecting the images that will make up the tour with a professional 360º camera, we must worry about how they look in all their splendour.
Try to collect the images that will later form the tour at midday, during the hours of peak sunshine, and open all the windows, blinds, curtains and clear the rooms of elements that may block the entry of light.
2. Take care of the entrance, corridors and storage rooms
There are rooms in an image gallery that are directly removed because, in the agency’s understanding, they do not provide much. To get the most out of the 360º virtual tour, you should be able to walk around the entire property. This involves starting from the main entrance, to corridors, rooms and other rooms that are not usually the most remarkable.
To start the tour, choose the living room or the room that, in your opinion, is the most outstanding, the one that is a unique selling point in itself. From this point on, adapt all views of the home, including a welcoming entrance, well-lit corridors and spacious rooms. In short, the same aesthetic treatment you would use for any other flat.
3. Recreate yourself in the images of balconies, patios and terraces
The rooms in a house that allow connections with the outside world are valued highly. Thus, a balcony with views, a large terrace, an extensive courtyard or a garden are attractive and can produce the necessary impression to boost sales.
360º visits to homes offer panoramic views and sweeps that an image is not able to convey. Therefore, when showing a balcony, we should not miss the opportunity, if appropriate, to capture all the magnificent views that can be obtained from it and that a virtual tour can transmit more realistically than any other medium.
The same goes for gardens and terraces. Any perspective that can be had from any of these external corners must be captured with the 360º camera.
4. Create a sensation of hospitality
Remember: in a virtual tour of a home you are simulating an authentic tour of the property, which means that details that may seem insignificant in a photo are magnified in a tour.
So, for example, we can create sensations of spaciousness by clearing floors (think of the virtual tour as a totally real one: don’t leave objects that could “block” or suffocate the visitor) and reflect the ambience of a welcoming home, by leaving the doors of other rooms open, for example.
To do this, make sure that what is seen is the most significant and best representation of each one of them.
5. Take care of the small details
Small details move the world: something as simple as lighting a fireplace, if we have one, can make us feel its warmth when we see it on the tour and thus increase our desire to buy it.
The same happens with a table with the crockery and cutlery ready, as if it were inviting you to sit down to eat, and a sofa with the cushions well arranged.
In short, virtual reality in real estate should help us to perceive the home as if we were visiting it in real time, without “falsifying” reality. The aim is that when you finally visit the property to finalise the sale, you will not be disappointed and everything you have seen will correspond. So by taking care of how this reality is reflected, we will gain more points thanks to this innovative tool.