An effective tool is not one that adds functionalities to a service: an effective tool is one that solves the current management problems that a specific sector may face. And what are these problems with regards to the real estate sector? Extensive portfolios of properties to address, unbridled times for visits and inquiries, files that have to be constantly improved and advertised so that they find an outlet on the market and the list goes on…but how can a single tool solve these common problems in every real estate agency? That is the question we puzzled over before discovering Virtual Open Houses: one of the many functions through which a virtual reality software for real estate can help us in the management of properties.
1. Functions of a virtual reality software for real estate
Before examining how Virtual Open Houses can, for example, address all visits to a property that can be made in a single afternoon in 20 minutes, let’s review what functionalities a virtual tour solves in itself:
1.1. High quality realism
A virtual tour is much more than an array of images and videos. It goes beyond the scope of these two multimedia sources. While images do not allow us to locate each room spatially nor do they allow us to decide on which corner to focus our attention, which is a similar disadvantage that video tours have, with a virtual tour we can decide where to focus the screen from the chosen route, so as not to lose detail of each place.
1.2. More tangible sensations
Virtual reality is intended to be an exact reflection of the sensations simulated by a visit to the property, therefore it is capable of transmitting much more than a video or a complete gallery of images. For example, neither photos nor videos are capable of capturing how far the sunlight can stretch from the window of a living room, nor the depth of the views that can be had by looking out from the balcony of the house. Virtual reality, thanks to 360º views, does capture these sensations while any missing degree of realism can be overcome by going directly to the property.
1.3. Visits to the property from anywhere
Why don’t we visit the property then? Because the issue that virtual reality software aims to solve is that ,at times, both the agency and the interested party cannot always attend the physical viewing, adapting in the best case to an agenda full of appointments to visit different properties. Through these programs we can make the visit from any screen, in the same agency if desired or through your mobile device whether you are on the train, on the way to work or in the living room looking for a second opinion from your family, etc.
1.4. An effective filter
On how many occasions have they come to your agency for what they thought was the home of their dreams and upon seeing it, the disappointment has been such that you have not heard from that specific client again? As we have mentioned, there are sensations that an image or video cannot transmit, creating doubts that are usually solved with a visit to the property despite not being entirely clear that it is appropriate. If it is not, it causes frustration both to the interested parties, who have moved with hopes of finding a home and it does not suit what they thought, as well as to the agent, who has lost time before what he believed to be a successful transaction and has to repeat the process with other stakeholders without knowing the result.
Thanks to virtual tours you can see specific, crucial details that are sometimes not reflected or reported. We may have bright and spacious rooms, but if they are connected by a dingy corridor, the excited visitors may find this factor one that “back-tracks” their decision to buy the house.
Therefore, we should never be afraid to report every detail of the house since it is better that a potential rejection occurs before any visitations are arranged, rather than once a visit has been planned, wasting time and opportunities for the agent and other clients interested in the process. In this regard, virtual reality software showcases all the ins and outs of the property leaving the client to make their own accurate judgement of it.
2. Virtual Open Houses features
We are already clear about the advantages and components of virtual reality software that notably improve not only how we display properties, but also how we manage them. So how can you expand the functionalities of a tool that already offers everything a real estate agency needs when it comes to advertising their homes?
We emphasized in the last point that the information we give about a property is essential not only for customer satisfaction, but also to avoid wasted time for both parties – agents and clients. And what other information can you receive from a software that allows you to go through the entire house from start to finish recreating every detail? Having an agent, who can join you at the same time ,expand further on characteristics and answer any questions.
This is the substantial improvement that Virtual Open Houses offers to the most innovative real estate agencies, incorporating video calls that allow the agent to view the virtual tour at the same time as the client. If we want to know the state of the flooring, for instance, one only has but to ask upon inspecting it in the living room. The kitchen appears to be very bright but where is its positioning and how many hours of sun does it receive on average? Just ask and get the answer right away.
Of the advantages offered by virtual tours, Virtual Open Houses are also a substantial improvement to the real estate management of the agency: since the videoconferencing technology integrated into the software can accommodate for multiple users at a time.
This means that in just a few minutes, we could attend the visits of an entire afternoon, enriching the visitors with all the information and possible doubts that are resolved in a single tour.
Do you still think that a tool like Floorfy is just another management tool? Save time, boost satisfaction and gain customers with unique and innovative software!