Today, new technologies dominate almost all areas of daily life.
We can no longer resist making purchases with our phones whether it’s for making a health consultation, comparing any product or applying for a loan, if necessary. So why should the real estate sector be left out? Discover how real estate technology is more than established and within reach of your agency with remarkable results.
The evolution of real estate technology for house-hunting
In the real estate sector, technology originally came in the form of search engines that changed the way we as users made the first remote visits to homes forever. Because of this, we went from physically going to the agency or consulting a real estate brochure to digitally entering where we wanted the property, what budget we had and other parameters such as size, number of rooms or viewing the interior or exterior of the home.
Once the real estate portals offered these possibilities, the way properties were presented began to change more and more with complete galleries, videos and technical data sheets… The idea was that the user was receiving more and more information each time knowing, in matter of seconds, everything necessary to be convinced or, on the contrary, to be put off by the property. This can significantly reduce unnecessary visits.
And the change has not stopped there. It is not only the buyer who has benefited from the eruption of these methodologies of real estate sales typical of the Internet era, the owners and real estate agencies have also experienced this digital transformation.
Find out which is the best real estate technology to sell a home with below and do not hesitate to apply it to increase your visits and create more sales
Real estate technology for visiting and selling properties
- 360º images: this view of the interior of a house offers clients much more information than a photograph. If you have a real estate agency or are an API, you should consider integrating this solution into your portfolio, through the integration of 360º cameras. You will obtain panoramic views with new perspectives of rooms and detailed visions of furniture and materials. This will discourage unnecessary visits as more clients will have a better idea of whether the property is for them which saves time and money for both agent and client.
- Interactive plans: these are closely related to the 360º vision and virtual tours. They offer interested parties the exact location of the property with panoramic images.
- Drones: we hear a lot about them, but we rarely enjoy the magic they possess in person. Thanks to drones we can get aerial views of the neighbourhood and block of each house. Be careful, because in order to utilise them, specific permissions are required. Find out before you do or trust a company specialized in real estate marketing to give you the best advice.
- Virtual reality: one of the most in-demand options within this list of real estate technologies to visit and sell a house since it invites the buyer to visualize the interior of the house at a very high level of detail. In the end, details such as the distribution of rooms, qualities, finishes, colours, types of light… are what create the first impression of a property. Virtual reality is, nowadays, the greatest technological advance in this sense. With tools such as the creation of virtual tours, as a real estate agency you will have the opportunity to create them yourself and decide which flats you are most interested in or which ones leave you the best margin.
Dozens of agencies are changing the way they sell homes. Apply all these real estate tools or those you consider most suitable to your business and discover first-hand how the digital revolution is playing out in the property sector.