Real estate technologies such as virtual reality and 360º photos have taken giant steps towards successfully establishing themselves in the real estate sector. In this article we will review what uses are being given to virtual reality in real estate today and what is expected of it in the future amidst the Coronavirus pandemic.


“The union between virtual reality and real estate agencies will be stable and long-lasting, generating excellent results when renting or selling a flat. “

It is clear that these real estate technologies will remain permanently in place in real estate since they help both parties – both users and professionals.

Firstly, clients can get a preview of what the property looks like in a more immersive way compared to a bad quality photo.

Secondly, estate agents can showcase their properties in a more effective way, capturing the attention of users on their partner websites. Therefore, it can be said that the union between virtual reality and real estate agencies will be stable and long-lasting, generating excellent results when renting or selling a flat. 

Why should you use virtual reality in your real estate company?

It doesn’t matter which branch of the real estate sector you work in, whether you are a real estate broker in Madrid, or an agency dedicated to short term rentals in Barcelona, or even a real estate investor specialising in offices and shops all over Spain. 

Technology has advanced so much that you have to bet on it. Otherwise, you will leave your competitors behind. 

Why your real estate agency should hire a professional virtual tour service like that of Floorfy: 

  • Save time: both for the user and for the agent, since they replace the first, informal visit with a virtual tour
  • Flats open 24 hours: forget about always having to organise visits, your properties will always be open online.
  • Save costs: you no longer need to buy decoration to set the mood of your flat for the visits. What’s more, let the user imagine what their new home will be like with their own style.
  • A trusting relationship with clients: a professional who shows virtual tours of properties will generate an excellent impression on your clients. Besides, you will make it clear that you are not behind with innovative ways of selling.

Not convinced? Here are more arguments in support of why you should use this revolutionary technique in your estate agency.

The positive effect of the “Coronavirus” crisis on new real estate technologies

It is clear that the impact of the Covid-19 pandemic has affected all sectors of the economy, including real estate. Developers have stopped building and commercial agents have ceased all or part of their intermediation work. However, it should not all be negative. On the one hand, demand is still active; the need for a new home is always present. On the other hand, visits to the properties are either impossible or restricted. With this situation in mind, virtual reality tours are a great solution for satisfying supply and demand.  

As we noted before, virtual properties are always accessible on the net so the users can visit them calmly from the comfort of their homes. And even generating interest towards viewing them in person once the pandemic is over. This is why the coronavirus crisis serves as a springboard to encourage the digital change of real estate companies. It is perfect that employees can work remotely from their homes. But let us also take advantage of lockdown to attract new clients.

In other words, introducing home-friendly access to properties is of little use if the search for future users is not encouraged. Perhaps it is time to develop more digital real estate marketing techniques. Whether it is to promote social networks, the newsletter, the SEO positioning of your landings pages or also a corporate blog. Blogs are important as they can attract a large number of users who search in Google for different subjects related to your company. 

For a real estate company, it may be interesting to publish on purely real estate topics, but also on your city. As an example, we have this rental agency in Barcelona that publishes both guides and manuals about real estate procedures, as well as recommendations and plans for doing business in Barcelona. 

In conclusion, real estate technologies especially virtual reality currently have an active presence and a promising future in the real estate market. In addition, a positive point outcome of the Covid-19 crisis is that it has aroused greater interest in digital tours, since it is no longer necessary to visit the property in person. 

For more information on how to improve your digital advertising strategy, you can read our article about it: Digital marketing tips for real estate agencies.

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