Gone are the days when the real estate market functioned through word of mouth and you had to go from agency to agency to find your dream property. Also from the point of view of the professionals who work in this field, the last two decades have been a great revolution for real estate technologies. The digitalization of the portfolio arrived, the portals became strong and the sector became more professional, introducing a great number of services for sellers and buyers through the new real estate technologies.
Despite the fact that the prefix “new” loses its meaning as soon as the system has made a name for itself (especially those referring to the use of the internet as a means of dissemination), technology continues to provide us with excitement and new systems and techniques of real estate marketing continue to appear every day.
This is the case of virtual reality in real estate, the latest innovation in the sector. They save time, help to sift through homes at the time of choice and facilitate immersion in space, which had already been attempted with the 360-degree videos, but which have nothing to do with the immersive experience offered by virtual reality.
New real estate technologies: 5 questions to be solved
We are already used to the fact that part of the procedure of promotion and sale of properties, goes through their publication in portals, that social networks are used as a means of dissemination, or that even WhatsApp is part of the agent – client communication. From this point on, what solutions should we look for in new real estate technologies to get the most out of them?
1. Time: the key to any improvement in the real estate sector
Any tool that serves to improve sales times already justifies its implementation. Customers have less and less time and find it tedious to visit all the properties one by one. Making it easy for them is part of the challenge facing the sector. This factor also has its reciprocal effect on the agent, who, by having more time to free himself from unproductive visits, can specialise and improve the service provided.
2. Expansion of the target
When we think about what type of client is interested in properties, we fall into the error of defining it as a “couple looking for their first home”, “a family that is growing and needs more space”, etc. We forget about parts of the population, like foreigners who come to spend time in our area or to invest in property, who would feel more comfortable and secure seeing a chosen residence “virtually” beforehand. They will be able to walk around all the rooms and ask us any questions they may have before signing the contract.
3. Shortening of the decision-making process
Thanks to the incorporation of new real estate technologies such as virtual reality 360 , the client is able to see many homes in a single hour. This would not be feasible if they had to visit one after the other. If they are close by, with luck they could see two flats in an hour, but in cities like Barcelona, Madrid and other large cities it is very difficult to be so optimistic. With the virtual routes, we offer a very rich experience where you can perceive tones, colours, luminosity and views of the rooms…
It goes without saying that not all agents and agencies have new real estate technologies in their range of services and those who do have them provide a differentiating value associated with innovation and customer care, giving them a superior status that is difficult to match.
5. Use of state-of-the-art software and tools
Nothing is more pleasing in the age of a millenium than the incorporation of gadgets and state-of-the-art tools for everyday use. In the case of real estate agencies, virtual reality glasses can be incorporated to show the flats from the same office, in a clear, precise way and with an original and fun point that encourages the client.
In addition to the great tools such as Oculus, there are more affordable and customisable virtual reality glasses on the market. They include a cardboard packaging that can be printed, or screen printed, providing a corporate touch, which always goes down well at a branding level.
Are you ready to give a new air to your agency thanks to the new real estate technologies? You don’t need to make big investments or rethink your entire business model. By incorporating specialised tools and software for agencies, you will improve procedures, customer satisfaction and service provision.