The first thing that a prospective client interested in buying or renting a property is going to see is your image gallery, starting with the one that accompanies the ad or listing of the property. Therefore, improving your real estate photography – how you present the images – is essential not only to catch the customer’s attention, but also to convince him that he is in front of the desired property. Next we offer you a series of advices that will help you to improve the real estate photography used in the promotion of properties.
1. The importance of improving real estate photography
First, one must understand why we should present an attractive yet realistic image gallery in the first place. We should not create high expectations if they do not correspond to reality: enhance photos yes, retouch or falsify images never. A client is mainly interested in a property depending on its price and location values. Once these points have been filtered out, the next step is to see details of the property, which will be shown mostly in the image gallery. Although more and more resources are being added to facilitate the decision such as construction plans, videos or the most innovative feature – virtual tours of the property.
So, if this phase is done properly, we will achieve the next step: a request from the client to visit the property; the last step is to finally purchase it if it fits what they have seen and their needs.
Not doing this properly, either by omission of information (not showing all the property or what is necessary to know if it is the perfect one) or because what is shown is not an accurate representation of reality, can result in an unsuccessful viewing.
It almost always turns out unproductive when the client goes to the property already with low expectations or finds imperfections that had not been reflected in the listing.
2. The 5 tips to improving real estate photography and how we present the properties
2.1. Paying attention to light
We all want a luminous house, therefore, if there are windows or ample exterior lighting, we must play them to our advantage. To do this, we must ensure that photographs are taken at the time of day when the house receives the most natural light and refuse to take them at times of day when artificial light is necessary.
2.2. Have spacial awareness
Spaciousness is another of the features that make a home highly attractive. The fact that a room can fit a lot of furniture may be seen as a positive thing, but overloaded images will give the opposite impression: that it is crowded and claustrophobic. Therefore, try to make the images as clear as possible in each room, without leaving it empty either.
2.3. Replicate everyday life
When we look at the image gallery of a property, we should be able to picture ourselves inhabiting every space that is shown to us. Therefore, each image must convey the feeling of “home”, something that we can achieve by placing food elegantly and orderly on the living room table.
2.4. Expand on each room
Make sure that the images of each room are taken from an angle that allows you to see the whole room. When we see images of a living room, or a bedroom… we want to know if it is spacious or not. If we use photo mosaics, we lose that spatial sensation that can indicate whether it is wide or not. This does not mean that after showcasing more “panoramic” images, you should leave details of the property out.
In the following video made by Idealista’s colleagues, they explain the importance of this factor among other details:
2.5. Use extra resources to your advantage
There are aspects that, when correctly indicated in the gallery, are powerful sales arguments, such as the fact that the rooms are bright or that they are spacious. Whether your images convey them or not, it would be convenient to add resources that accompany them and help convey all the information necessary to boost sales. Some of these resources are:
- A floorplan: although we order the photos as they are taken from the moment we enter, the user will not be able to place each room where it corresponds, nor know the distribution in detail. A floorplan will serve to order this aspect.
- Video: the video directly solves the previous obstacle by visualising what it would be like to walk around the property. However, we must be careful with the graphic adjustments of the image, that the luminosity is adequate, that everything is in order and that it is edited so that it enhances rather than worsens what is seen in the images.
- Virtual tour of the property: this is the most advantageous of all the proposals, as it not only allows us to go through each room, locating it perfectly, but also allows us to enjoy every detail, go back to the rooms that most interest us and create sensations that neither video nor images can transmit, such as looking out of the balcony and seeing the views with total realism.
In short, the idea is to give the gallery extra resources beyond just showing the property. By improving the real estate photography in each proposed direction, we not only show a house, but we also show what it feels like to live in it, offering enough data to convince the client to make an appointment to visit it. Hopefully, if we have been able to recreate the reality well enough, the process will conclude with a sale.