Research and service work in real estate has nothing to do with a couple of decades ago. Improving real estate engagement and property services has been a constant concern for all agencies in order to beat the competition that, with the arrival of the Internet, has emerged from the introduction of portals and new services. To do so, agents now have a wide range of technological tools that greatly facilitate the relationship with both parties, owners and tenants or buyers.
Today we have grouped together some of the different immersive methods for your real estate agency that will be key in improving real estate engagement as well as enhancing both your brand and customer service through communication with them.
How to improve the real estate service based on agent-client communication
Instant messaging tools were born as an alternative to calls between individuals, but their use has also become consolidated in the professional field. And it makes perfect sense. If the customer usually communicates with their environment through a live chat, why should it be any different when he wants to get information about a product or service? But at a corporate level, not just any solution will do. We have to rely on a tool that mainly complies with security parameters, message encryption and the Data Protection Law in force in our country.
Along the same lines, it is also worth extending your horizons and choosing a service that includes video calling. This will be decisive in improving real estate engagement and prove very useful for maintaining a conversation in real time without losing the inputs offered by the video. Moreover, thanks to this we can have a conversation with several clients at the same time in a fluid way. This is the case of integrating video calls into the real estate company’s own environment, that is, into the presentation of the properties:
Another solution is the bots or virtual assistants, which by means of self-answers can attend to the most common doubts or inform about the availability of the agent when he or she is not in the office.
Presentation of the property
When it comes to communication… a picture is worth a thousand words and how we present our portfolio of properties matters. In fact, much of the discarding is done in a few seconds, simply because of some bad photos or weird intricacies. In addition to traditional photography, other alternatives have been added, beyond video (considered a substantial improvement since the last few years), which we must consider because they are new, striking and, therefore, are a powerful attraction.
The 360º virtual tour. Which gives the client a panoramic view from all angles of the home. This novelty involves being able to see the rooms in 360º provides depth and information on luminosity and details that we did not have until now. One of the advantages is that with the software that integrates this technology you can create the 360º visits at an individual level without depending on third parties. In this way you can improve real estate engagement and focus your efforts on the properties with the most margin or those that you think will take better advantage of this real estate marketing solution.
Videos with drones
They provide information about the outside of the block and the neighbourhood, broadening the knowledge about the property with a solution that attracts a lot of attention. The disadvantage is that they can only be taken by specialists with licenses for such recording and their additional costs reduce the profit margin.
Integration of tools in virtual tours
As we have seen, with the use of virtual reality the client is immersed in the flat as if he were in it, moving around the rooms at will, getting closer, observing details, finishes, walking around one area and another… It is a new and totally revealing experience, which will make the client feel a sense of security towards the transparency of the agency that offers it. It saves an enormous amount of time in visits and allows us to get very close to the user’s needs, even in a single session with the real estate agent.
To these advantages we can add the integration of video calls as we mentioned, saving not only time and travel, but also significantly reducing the appointment schedule and thus the workload. Another tool that can be integrated into the virtual tours of homes is the map of the property itself, providing a further level of information about the layout of the home.
In short, it is a question of continuously improving the factor that can give most importance to a real estate agency, which is none other than the way in which it communicates and facilitates the management of the client. Improving real estate engagement and property services in this sense means growing exponentially in the rest, since without the right customer service, the rest ceases to matter.